At The Baby Expo, we are committed to getting our brand name out there, as we are to getting our exhibitors’ names out there, which is why each and every show is backed by an extensive marketing and public relations plan to support it.

In terms of marketing, we have extensive coverage planned across all the major children focused magazines such as Your Baby, Baba & Kleuter, Your Pregnancy, Fit Pregnancy, Mamas & Papas, Bounty and Joburg Child. You will also be hearing about The Baby Expo across the major radio stations in South Africa as well as reading about us in the local newspapers. We are also busy finalising designs for our street pole posters.

As part of our continued drive to inform our target audience, we have taken on our PR in house to have a hands on approach to all our public relations and marketing needs to ensure that you as the exhibitor and The Baby Expo get the best possible coverage.

A highly targeted consumer campaign is strategically planned to ensure that we attract large numbers of the right visitor profile to our exhibition.