Everything you need under one roof!  

Since 2005, The Baby Expo has proven time and again that they are the undisputed leader in the baby and toddler exhibition category and a provider of much needed answers and product solutions for expectant parents and parents throughout South Africa.

How The Baby Expo got conceived…

The Baby Expo is the brain child of Projeni Pather, managing director of Exposure Marketing “After the birth of my first child and as a new mom, I was looking for some sort of an event where I could easily access the information I needed and interact with other mothers as well as distributors of baby products.  During one of my visits to the UK, I spotted the baby show concept in London. I remember thinking to myself that there had to be other moms out there who where looking for the same thing and it was the perfect opportunity to offer the much needed information to parents of South Africa.”

Your Baby Show™ was born…

The Baby Expo stared out as the Your Baby Show™ and debuted at the Coca Cola Dome in Johannesburg in May of 2005. The first expo engaged with over 21 000 people throughout its four day duration and showcased more than 100 exhibitors.

On account of the huge success of the Joburg shows and the demand from parents outside the Gauteng region, the decision was taken to expand the brand.  In 2007 Your Baby Shows were introduced in Durban and Cape Town and were received by welcoming arms.  The events are still highly successful and are now fixed on the yearly calendars for moms and dads to visit.

Growing up to be number one…

In 2008, all three shows changed their name to The Baby Expo and have continued to grow in attracting more and more parents each year as well as exhibitor numbers.

The Baby Expo is the ideal opportunity to gain knowledge about pregnancy, being a parent and embracing the latest products under one roof. The exhibitions offer educational workshops and show features that cater for each individual’s needs; where moms and dads are able to pick up valuable tips and advice straight from the experts about what to expect for the next few years.

With over 400 top brands, visitors can be sure to see and sample the very best and latest products and services for moms, pops and babies.

The Baby Expo has proved to be streets ahead of its competitors by creating the biggest and best child and parenting expo in Africa. This is largely due to the show features and exclusive brands that no other exhibition has, such as Barney™ who is exclusively licensed to The Baby Expo, the kids play area, the All Expenses Paid Pregnancy Competition valued at over R150,000 per show, the Pampers nappy changing rooms, breastfeeding room, Baby Clinics, welcome registration station and so much more.

The Baby Expo truly offers something for every champion family of South Africa.