Since 2005, The Baby Expo has proven time and again that we are the undisputed leader in the baby and toddler exhibition category. Our focus has always been on showcasing the very best and most exclusive products and services to our visitors, all intended to bring the fun back into parenting. It is with this commitment firmly in mind that our team of dedicated professionals put together an exhibition that answers all the parenting questions, delivers the exclusive goods and directs the way on the parenting journey. All of this is with you in mind, so that you as parents can spend more time with your children and less time worrying about the inconsequential things.

The Team Taking Care Of You And Your Baby’s Needs Are:

The mother of The Baby Expo and professional guru in the baby industry, Projeni Pather (Managing Director), created a whole new world for expectant parents when she created The Baby Expo in 2005. Projeni saw a gap in the market for parents who had a hunger for information and who didn’t have time to fight their way through a jargon jungle with unpronounceable terms and inexplicable technologies. Through hard work and sheer determination, she raised The Baby Expo along with her two children, to create Africa’s biggest and best child and parenting expo.

Naveen Pather is the heart behind the success of The Baby Expo, as the Director of Exposure Marketing and Communication he ensures that all runs smoothly at the expo. With his key experience in operations and business management, Naveen ensures that the brand performs at its best to guarantee professionalism of the highest standard.

Marketing Manager, Sandra Barcelos, may be a fun-loving girl off the exhibition scenes but as The Baby Expo’s authority on direct advertising and marketing, she takes her work very seriously. Sandra knows how to capture the hearts of their visitors and continuously evaluates and processes their information and feedback received. She is also known as the go-to-girl for any and all information regarding the general upkeep of our website, educational information and ensuring the very best workshops and information is given at our shows.

Our resident out of the box thinker and go-to-guy is PR Manager, Warren Murray. With his exceptional organisational skills, Warren is known for his insatiable commitment to only offer the best of the best to every visitor that walks through the doors of The Baby Expo. He pulls out all the stops to include the very best technologies, the finest products and services, and is the general point of contact for all customer care services.

The new kid-on-the block Nolitha Matshikiza has come on board as our Sponsorship and Events Manager. You will see her all over the show - with her signature smile and commanding clipboard. She will be managing all sponsorship activations as well as making sure all the wheels turn at the right speed for the running of our events. She hails from Cape Town and has a background in marketing and events management. As a mom herself, Nolitha understands just what is needed to successfully activate your brand to enquiring mothers.

Marita Le Roux, our sales guru responsible for selling stands at our expos and for providing any sales related information that potential or existing exhibitors may need, is The Baby Expo’s rock. She can be told that the world is coming to an end and will remain cool, calm and collected – ready to solve the problem. According to Marita stress is but another word in the dictionary so if you have any sales related enquiries, feel free to contact her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Carmen Wagener is the Service Manager at The Baby Expo and in charge of all the logistics and security at our countrywide exhibitions. Carmen’s expertise is focused on taking care of the needs of our exhibitors on site and in the build up to the shows for all their logistics and service related needs. Her advice is a guaranteed must for anyone exhibitor.

Heading up the accounts team is Mpho Letsoalo, a compassionate and caring person, who adores her work at The Baby Expo and loves to spend time with her two children. But come an outstanding account, which after several friendly reminders has not been settled, Mpho takes no excuses – only hostages.

Muriel Joubert is our very friendly Debtors Clerk who always carries a loving smile with her. Her enthusiasm and kind ways make it easy for clients to relate to her , with her polite nature whenever she has to deal with account enquiries and payments. Muriel will not only assist with queries but ensure that all accounts are updated and paid in full.

Annah Mokgoankgoa knows how to maintain a professional attitude and to make a good impression both in person and on the phone. She is the happy voice on the other side of the line and the first person - with the biggest smile - you’ll meet when you come to our offices. Behind the scenes, Annah is known as the resident hostess and is always up for a good laugh.